AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on Android in France: Q1 2025
Explore the performance trends of the top beauty retail apps in France on the Android platform during Q1 2025, highlighting downloads and active users.
In the first quarter of 2025, several beauty retail apps on the Android platform in France showed varied performance trends. Here's a closer look at the top five apps based on their weekly downloads and active users, all data sourced from Sensor Tower.
Sephora - Make-up, Beauty experienced a peak in weekly downloads at approximately 18.7K in mid-January, followed by a decline, stabilizing around 5.4K towards the end of March. Active users started at 250.6K and saw fluctuations, ending the quarter at around 227.2K.
Beauté Privée began the quarter with 7.3K weekly downloads, which gradually decreased to about 2.9K by the end of March. The app's active users showed a slight decline from 78.7K to 66.5K over the same period.
Notino: perfumes and cosmetics saw a notable increase in downloads during January, peaking at 4.5K in mid-February before settling around 2.5K. Active users rose steadily, reaching a peak of 36.6K in mid-March.
Nocibé La beauté partagée started strong with 6.9K downloads in early January, but this number fell to about 1.3K by the end of the quarter. Active users showed growth, increasing from 47.1K to 50.3K in March.
Yves Rocher : beauté & makeup had a steady decline in downloads from 3.9K to 1.3K. However, active users experienced a rise from 41K to 46.5K by the end of February, before slightly dropping to 38.8K in March.
These insights provide a snapshot of the dynamic trends within the beauty retail app sector in France. For more detailed data and analysis, visit Sensor Tower.